CONCEPTS OF THE MECHANISM OF PUBLIC MANAGEMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES AS A DRIVER OF ECONOMIC AND HUMAN POTENTIAL DEVELOPMENT

Abstract

The terminological apparatus of the research is defined. In particular, it was noted that human capital, to a greater extent, refers to the knowledge, skills, experience and abilities of people that can bring economic benefits. Human capital is measured in terms of labor productivity and can influence economic growth. Human potential, on the other hand, is a broader category that includes the capacity of an individual or group of people to develop, learn, create, and achieve goals. It is not only knowledge and skills, but also motivation, innovation, adaptability and social responsibility. The concept of state support as a tool for managing the development of small and medium-sized enterprises is characterized. The foreign experience on the issue of state support for small and medium-sized enterprises, in particular, in such countries as the United States of America, France, and Japan, is analyzed. The influence of individual support institutions in these countries and their emphasis not only on financial and infrastructural support, but also on the development of human potential have been determined. It is proposed to improve the modern mechanism of public administration of small and medium-sized enterprises as a driver of the development of the economy and human potential by a set of actions, including the opening of information centers that provide consultations, educational resources and information about available support programs, the introduction of special programs aimed at the development of entrepreneurship in regions with low level of economic activity, development of applications that teach entrepreneurship through interactive elements, ensuring financial literacy of the population through the creation of courses on financial management, planning, accounting and budget management, use of modern analytical tools to study consumer trends and market needs, development of models for forecasting changes in the market environment, organizing events that help entrepreneurs cope with stress and emotional difficulties, creating groups to discuss problems and successes that can be useful for the entrepreneur's personal development, and other activities.