CULTURAL AND INFORMATIONAL PARADIGM OF THE MODERN PERIOD OF SOCIETY DEVELOPMENT: HISTORICAL AND ECOLOGICAL ASPECT

Abstract

The article provides a comprehensive analysis of the research processes of the modern cultural and informational paradigm. In the course of the study, it is found that various ideas about society, its paradigmatic foundations about different systems of social coexistence, the place of natural and environmental assessments in them, and the understanding of cultural and informational worldviews of man as part of the great nature have been formed since ancient times. Traditionally, the worldview difference between society and the state was considered because the problem of building theoretical models of society is entirely related to the historical and ecological environment in which people live, manage and exist as individuals and part of the greater nature. Modern society has its own internal information ‘engine of contradictions’ that can carry information about counteracting, destroying or promoting the restoration of the biological and ecological space. In this context, the unity of opposites has two essential meanings: inseparability and internal interconnection, controversy of different sides of the social organism in relation to human economic activity, correspondence or contradiction of one opposite to another. Therefore, the modern period of society's development and its new cultural and informational paradigm have been significantly transformed from the previous understandings and interpretations. The authors prove that humanity has rethought the entire burden of global and intercivilisational problems of the world, which significantly change our living and working space, require a new understanding of the human impact on the natural world, flora and fauna, water and mineral resources, energy and resource conservation, etc. The purpose of the study is to summarise and understand the cultural and informational paradigm through historical and environmental aspects and human activity. Based on the results of the study, we note that the historical and ecological environment and human economic activity have led to a critical rethinking and a new understanding of the need for civilisation to develop individual ecological thinking. In connection with the above, the author notes the special importance of the influence of his professional activity on cultural and informational processes and strategic guidelines: to protect human civilisation and the world around us from destructive processes and self-destruction.